$17.5 million raised & open to firms nationwide!
Advisors need better ways to help clients start 401(k)s. Business owners need to manage plans without losing focus on work. Employees need tools to grow retirement savings and plan for the future.
Enter Aboon.
The retirement plan industry in America is struggling to keep up with the times. It’s complex, fragmented, and still reliant on manual, low-tech processes.
We wanted to make retirement products and services more accessible for hardworking business owners and their employees. To do that, we set out to empower the trusted financial advisors who serve these business owners.
We knew we had to be more than just another TPA. We had to be the place where every advisor could prospect, design, sell, launch and manage retirement plans for their clients. So that’s what we built.
Retirement plan administration is stuck in the dark ages: it’s plagued by manual work, disconnected systems, and shrinking talent.
We started Aboon because advisors and employers deserve better.
By combining expertise with automation, we’re helping advisors win plans, serve clients, unlock growth, and ultimately impact the financial futures of millions of Americans.
— Nick Gavronsky, Co-Founder & CEO
With decades of experience at retirement, advisor, and business owner platforms and thousands of plans administered, our leadership team is building the TPA this industry needs.
Nick Gavronsky
Co-Founder & CEO
Amy Ouellette
Co-Founder & COO
Alex Calaf
VP, Plan Administration
Jake Linney
Director, Plan Services
Nate Krantz
Head of Engineering
Lina Jun
General Counsel
Log in
Partner with us
aboon
© Aboon 2025
$17.5 million raised & open to firms nationwide!
Advisors need better ways to help clients start 401(k)s. Business owners need to manage plans without losing focus on work. Employees need tools to grow retirement savings and plan for the future.
Enter Aboon.
The retirement plan industry in America is struggling to keep up with the times. It’s complex, fragmented, and still reliant on manual, low-tech processes.
We wanted to make retirement products and services more accessible for hardworking business owners and their employees. To do that, we set out to empower the trusted financial advisors who serve these business owners.
We knew we had to be more than just another TPA. We had to be the place where every advisor could prospect, design, sell, launch and manage retirement plans for their clients. So that’s what we built.
Retirement plan administration is stuck in the dark ages: it’s plagued by manual work, disconnected systems, and shrinking talent.
We started Aboon because advisors and employers deserve better.
By combining expertise with automation, we’re helping advisors win plans, serve clients, unlock growth, and ultimately impact the financial futures of millions of Americans.
— Nick Gavronsky, Co-Founder & CEO
With decades of experience at retirement, advisor, and business owner platforms and thousands of plans administered, our leadership team is building the TPA this industry needs.
Nick Gavronsky
Co-Founder & CEO
Amy Ouellette
Co-Founder & COO
Alex Calaf
VP, Plan Administration
Jake Linney
Director, Plan Services
Nate Krantz
Head of Engineering
Lina Jun
General Counsel
Log in
Partner with us
aboon
© Aboon 2025
$17.5 million raised & open to firms nationwide!
aboon
How Aboon works
About us
Login
Partner with us
Advisors need better ways to help clients start 401(k)s. Business owners need to manage plans without losing focus on work. Employees need tools to grow retirement savings and plan for the future.
Enter Aboon.
The retirement plan industry in America is struggling to keep up with the times. It’s complex, fragmented, and still reliant on manual, low-tech processes.
We wanted to make retirement products and services more accessible for hardworking business owners and their employees. To do that, we set out to empower the trusted financial advisors who serve these business owners.
We knew we had to be more than just another TPA. We had to be the place where every advisor could prospect, design, sell, launch and manage retirement plans for their clients. So that’s what we built.
Retirement plan administration is stuck in the dark ages: it’s plagued by manual work, disconnected systems, and shrinking talent.
We started Aboon because advisors and employers deserve better.
By combining expertise with automation, we’re helping advisors win plans, serve clients, unlock growth, and ultimately impact the financial futures of millions of Americans.
— Nick Gavronsky, Co-Founder & CEO
With decades of experience at retirement, advisor, and business owner platforms and thousands of plans administered, our leadership team is building the TPA this industry needs.
Nick Gavronsky
Co-Founder & CEO
Amy Ouellette
Co-Founder & COO
Alex Calaf
VP, Plan Administration
Jake Linney
Director, Plan Services
Nate Krantz
Head of Engineering
Lina Jun
General Counsel
Log in
Partner with us
© Aboon 2025